Tuesday, July 29, 2008

What is Green?














“Green” living is a way of life that considers the consequences of one’s actions on the environment. It is a way of conducting life in an effort to preserve environmental quality.

Watkins is taking steps in all of the product categories to preserve environmental quality. For this article, let’s focus on how Watkins natural home care line is a step ahead of the rest. Unlike food, the home care category has no governing
agency that defines what ingredients are and are not considered “natural.” Watkins wanted to make sure that when they called the cleaning products natural, it really meant something. So Watkins decided to set a new standard, and they set it high, calling it the “natural home care freedom
code.” This code includes ingredients that are considered harmful to the environment that you will not find in Watkins home care products. Some are simply nonrenewable like petroleum, some can cause respiratory irritation like ammonia, while others are just synthetics like dyes and colorants. Watkins has been working hard to set the industry standard for natural home care products and they are proud to say that there is no other natural cleaning brand in the country that holds themselves to a higher standard or a stricter freedom code than Watkins.

Now what does this freedom code mean to you and your customers? It means you get to use a product that truly is natural from a company committed to supplying you with natural products.


Another great reason why Watkins is the best!

No comments: